The Housing Market Doesn’t Have to Get Better, Just Less Bad
- Joe Garner

- Mar 6
- 1 min read
Everyone keeps saying UK housebuilders are in trouble. The FT quietly made a more interesting point this week: things don’t need to get “good” for the sector – they just need to stop getting worse.
Three reasons why that matters:
Planning is finally (slowly) moving. After a decade of dysfunction, the direction of travel is changing. Mandatory targets are back, green belt flexibility is creeping in, and planning certainty – even marginally – has a big impact on land value and future pipelines. That’s not a headline win, but it does change risk.
Affordability isn’t deteriorating anymore. Rates have stabilised. Wages are still rising. Prices have softened in real terms. That doesn’t create a boom – but it does get transactions moving again, especially second‑time buyers. Chains matter.
Valuations already assume the worst. Most listed housebuilders have had a brutal decade. Shares are heavily discounted, expectations are low, and balance sheets are far stronger than in previous downturns. You don’t need a recovery story here – just less bad news.
The takeaway for me isn’t “buy housebuilders at all costs”. It’s that sentiment and reality are badly misaligned. And in property, that’s usually where the opportunity starts.
Interested to hear how others are seeing this on the ground – especially planners, lenders and developers.



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