Why Clients Are Asking Axo to Move Upstream
- Joe Garner

- Apr 8
- 2 min read
Updated: 4 days ago
Recent major London schemes show that commercial projects are no longer shaped at planning committee. The critical decisions now happen earlier, through safeguarding constraints, infrastructure consultation zones, political risk, fiscal exposure and cost assumptions formed before design begins.
JPMorgan’s proposed Canary Wharf headquarters illustrates this shift. Progress depended not only on architectural ambition but on early engagement with London City Airport over height safeguarding, alongside clarity on long‑term business rates and policy stability. Until those issues were resolved, the design could not be finalised.
This is now typical rather than exceptional.
Across commercial and mixed‑use development, clients are asking Axo to extend our role beyond traditional cost consultancy and project monitoring into development advisory and pre‑planning cost services. The aim is not to add more consultants, but to remove gaps. Clients want earlier advice, tighter commercial thinking and cost intelligence that reflects real constraints before risk becomes embedded.
Cost Is No Longer a Post‑Planning Exercise
On complex urban sites, pre‑planning decisions now shape maximum developable envelope, safeguarding and infrastructure impacts, political and economic viability, and construction strategy and funding appetite.
Yet early discussions are still often dominated by planning narratives, with cost and delivery considerations introduced only after key parameters have been fixed.
Clients are asking Axo to intervene earlier because planning constraints function as cost variables, height restrictions affect viability, and fiscal assumptions shape funding models. Left untested, early assumptions compound risk.
This is not speculative cost planning. It is the application of commercial judgement at the point where it has the greatest influence.
A Focused Development Advisory Model
Axo’s development advisory service is not a shift toward volume feasibility work. It extends the same senior‑led, commercially grounded approach that defines our consultancy.
Our involvement focuses on targeted, high‑impact interventions, including pre‑planning cost and viability advice, strategic risk and constraint mapping, investor‑facing commercial narratives and planning‑informed cost strategy. The objective is simple: to ensure commercial realities shape proposals from the outset rather than being retrofitted after design freeze.
Why This Matters Now
The JPMorgan example reflects a wider reality. Large‑scale commercial development in London is increasingly conditional. Height, density, tax treatment and long‑term operating assumptions are negotiated upstream. Cost consultancy that begins after consent risks missing where value is created or lost.
Clients are responding by bringing commercial advisers into the process earlier, with a clear expectation that the work remains focused, senior‑led and grounded in delivery.
That is where Axo operates best.



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